Mrs... At Last
How do you turn a wedding gift box into a recurring subscription? A Webflow redesign with a multi-step quiz for building the perfect box, subscription billing through a third-party API, and an e-commerce flow built to convert.
Overview
A full visual refresh for a wedding gift box subscription service, moving from a plain store to a guided experience — a custom multi-step quiz walks customers through building or choosing their box, dynamically filtering products based on their answers.
Recurring payments are handled through a third-party subscription API, integrated directly into the Webflow e-commerce flow, with order data synced automatically to internal systems.
Scope of work
Visual redesign
Refreshed the site's visual identity for a cleaner, more conversion-focused e-commerce experience.
Multi-step quiz
Custom JavaScript quiz guiding customers through building or choosing their gift box, with dynamic product filtering.
E-commerce & subscriptions
Webflow E-commerce build with subscription billing handled through a third-party API.
API integration
Order and subscription data synced automatically to internal systems via API.
