IMPULSE
How do you make a website move like the brand behind it? A Webflow build powered by GSAP scroll timelines and parallax, a custom-coded lightbox gallery, and a fully branded video player — all tuned to stay fast despite the heavy motion.
Overview
Built a GSAP-powered interaction layer with complex scroll-triggered timelines and parallax effects for a fluid, high-frame-rate experience beyond native Webflow capabilities, alongside a bespoke jQuery lightbox gallery with fully custom navigation and transitions.
A custom HTML5 video player with a fully branded UI overlay keeps media playback consistent with the brand, backed by a scalable Webflow CMS for project data and assets, and deep performance tuning to keep load times fast despite heavy animation and video.
Scope of work
GSAP motion
Complex GSAP scroll-triggered timelines and parallax effects for a fluid, high-frame-rate experience.
Custom lightbox gallery
A bespoke jQuery lightbox gallery with custom navigation logic and transition styles.
Branded video player
A custom HTML5 video player with a branded UI overlay and optimized playback.
CMS architecture
A scalable Webflow CMS backend for project data and media assets.
